Oxford ReLaunch

Released on = June 6, 2007, 5:41 am

Press Release Author = Martin McNaulty

Industry = Consumer Services

Press Release Summary = We've spent over £50,000 on a complete shop re-fit at our
Oxford store. The store now has a contemporary feel with a dark wood floor and
bright interiors.

Press Release Body = With modern fixtures, we have specific areas targeted to ensure
all customers are accommodated for when they come to shop at Adult World in Oxford.

Our prices are very competitive and you can source our product here at internet prices.

The shop was launched in Mid February in a blaze of local publicity.

A two week radio campaign was instigated with local radio station FOX FM . This was
an outstanding success with offers and giveaways galore. Coinciding with a specific
campaign in the local press, customers in Oxford and the surrounding areas have
benefited, from our February launch.

Adult World's relationship with local business and the community was further
strengthened when they sponsored Oxford Brookes Students' Union SHAG week campaign.
We helped the students to populate some goodie bags with some free gifts,
culminating in Adult World's entrance into the quiz on Valentines' night. We lost,
even though we were represented by our best selling blow-up dolls and best selling
lines of lingerie.

A special thanks to the Students of Oxford for their support of Adult World during
our campaign. We've acknowledged their support with further discounts applied until
the end of February and beyond.

We'd like to personally thank the local community for their continued support.

For further information, please visit our website at http://www.adultworld.co.uk

Web Site = http://www.adultworld.co.uk

Contact Details = Martin McNaulty
1 Hinckley Street
Birmingham
West Midlands
B5 1EB
0845 602 0511

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